Residential Subdivision Analysis – Roswell, Georgia – October, 1999 This client lives on a 40-acre estate near downtown Roswell. He wanted to consider the possibility of selling and/or developing a portion of the property. We were retained to examine competitive market conditions and to evaluate alternative development approaches.
Proposed Condominium Development – Lenox Road – October, 1999 An equity investor was considering becoming involved with a proposed 54-unit condominium development on Lenox Road. Our role was to assess its competitive market position and provide an update on the overall condominium market.
Condominium Market Study – Metro Atlanta – July, 1999 We were asked by Regions Bank to evaluate supply-demand trends shaping metro Atlanta’s condominium market. After a long dormant period, the condominium market was resurrected in 1998 and took flight in 1999. The bank was particularly interested in what factors are driving demand, and whether these are sustainable or short lived.
Apartment Market Study – Ralph McGill Boulevard – June, 1999 Realty Development Corporation retained our firm to examine the marketability of a proposed apartment development near downtown Atlanta. Several factors are creating a dynamic intown apartment market, including a recent wave of condominium conversions, the delivery of several new apartment projects, and a burgeoning demand for close-in living.
Downtown Condominium Study – Atlanta – May, 1999 Central Atlanta Progress wanted to examine condominium activity in downtown Atlanta. The purpose was to understand current supply-demand trends in order to promote further condominium development. A key component of this study was a survey of 45 condominium households, which yielded a detailed profile of the buyers, as well as their tastes and preferences.
Master Plan Revision – Circle 75 Office Park – April, 1999 We were asked to assist in rethinking the master plan for Circle 75 office park. This property enjoys an outstanding location at the junction of Interstates 285 and 75. Our role was to compile pertinent market data on various property types and to participate in the planning process.
Condominium Conversion Study – Ralph McGill Boulevard – March, 1999 Miles Properties acquired Parkway Plaza (145 units) during 1998 and wanted to consider the option of a condominium conversion. We were asked to evaluate the market potential and to assist in unit pricing and development of a marketing strategy.
Proposed Condominiums – Midtown Atlanta – March, 1999 We were asked to evaluate competitive market conditions, factors shaping the Midtown area, and the sites relative merits. The developer was contemplating a 60-unit building, consisting of six floors over parking.
Various Land Holdings – Gwinnett County, Georgia – February, 1999 We have provided ongoing consulting services to GENOA Development Company. Our work has consisted of gathering industrial and apartment market data, land and building sales information, an analysis of Gwinnett Countys zoning practices regarding multi-family housing, preparation of a marketing presentation, and the evaluation of a potential property acquisition.
Office Condominiums – Suwanee, Georgia – January, 1999 United General Industries wanted to explore the feasibility of developing office condominiums in the Suwanee area of Gwinnett County. Given the paucity of office condominium development in the 1990s, this study required substantial consumer research. Telephone surveys were conducted of current office condominium owners as well as prospective buyer groups.
Retail Trade Area Analysis – Windward Parkway – December, 1998 Selig Enterprises had acquired a retail site in Windward, a 3,400-acre planned community. We were retained to prepare a trade area analysis for use in recruiting potential tenants.
Apartment Market Study – Chattanooga, Tennessee – November, 1998 Ultima Holdings/Euram Resources asked us to examine the apartment development potential of a site in Chattanooga, Tennessee. The market had been flat for some time in terms of new construction, particularly in the subject area. An effective research tool was a mail survey of 500 nearby apartment households to gauge potential demand.
Highest and Best Use Studies – Various Cities – October, 1998 Our firm was retained to evaluate the highest and best use of three sites in Atlanta, Charlotte, and Washington, D.C. These properties were originally earmarked for UPS distribution centers. The purpose was to formulate the optimal investment strategy for these assets.
Highest and Best Use Analysis – Phenix City, Alabama – August, 1998 The Jordan Company entered into a joint venture to acquire 206 acres in Phenix City, Alabama, just across the river from Columbus, Georgia. We were asked to assist in their development planning. A key factor is the timing of some planned road construction.
Market Study – Warehouse Conversion – August, 1998 Regent Partners was working with the Martin family to examine the possibility of converting a complex of old warehouses on Marietta Street into loft offices. This is a growing trend as more small businesses, particularly in creative fields, decide to locate intown. Our role was to assess market potential.
Special Purpose Study – One Buckhead Plaza – July, 1998 We were asked to assess the retail space component of One Buckhead Plaza, a major office building. The goal was to ascertain the retail preferences of office tenants and to explore ways to enhance the store mix. A team approach was taken, utilizing the talents of Associated Space Design and Shumacher & Associates.
Highest and Best Use Study – Glenridge Drive and Abernathy Road – June, 1998 This 23-acre estate property enjoys a superb location at the corner of Abernathy Rod andGlenridge Drive. The goal was to assess the property’s highest and best use. A central issue was whether rezoning was possible and, if so, at what building density.
Condominium Development Potential – Cobb County, Georgia – May, 1998 Hines Interests was engaged in pre-development planning for a 33-acre, mixed-use project (Overton Park) on the Kennedy Parkway near Cumberland Mall. The approved land use plan included up to 400 residential condominium units, in addition to high-density office and hotel development. Hines engaged our firm to analyze the development potential for condominiums.
Development Planning – South Fulton County, Georgia – May, 1998 Our firm evaluated the highest and best use of 822.7 acres located in south Fulton County. This land is part of the Southpark development, a successful industrial park. Its interstate highway frontage, access to Georgia 74, and the extension of Oakley Industrial Boulevardprovide mixed-use development potential.
Market Research – Various U.S. Cities – April, 1998 This industrial REIT asked our firm to help in evaluating investment opportunities in variousU.S. cities. Our role was primarily to investigate economic and market conditions.
Various Land Holdings – Metro Atlanta and Georgia – March, 1998 We have served as an ongoing consultant to the Sanford Orkin family for a variety of land holdings located in or near metro Atlanta. The land holdings range in size from 10 to 942 acres. Services include compiling property and market data, highest and best use analysis, and evaluation of buy versus sell decisions.
Highest and Best Use Analysis – Atlanta, Georgia – February, 1998 This 3.3-acre site is owned by a German investor who purchased it in 1986 at the peak of the last real estate cycle. With the Buckhead market heated up again, there was interest in re-examining its marketing/development potential. Our role was to examine the highest and best use.
Office Market Analysis – Henry County, Georgia – October, 1997 We evaluated the office development potential of a 27-acre site on Interstate 75 in north Henry County. The purpose was to provide a critical analysis of office market conditions, the site’s merits, and overall economic trends. A key research component was a telephone survey of 35 office tenants to gauge office demand.
Special Purpose Study – Buford, Georgia – October, 1997 We provided consulting services to address three critical issues for a manufactured home park (Countryside Village of Lake Lanier), located at Friendship Road and Interstate 985 in Hall County. The issues were: 1) long-term strategy regarding possible redevelopment; 2) highest and best use and marketing strategy for the 15 acres along Friendship Road; and 3) whether it makes sense to purchase an adjoining tract. In addition, we prepared a study to analyze zoning policies regarding manufactured homes, as well as economic and demographic characteristics of several counties in metro Atlanta. The purpose was to assist in locating sites for potential development of a manufactured home park.
Highest and Best Use Analysis – Columbus, Georgia – August, 1997 We evaluated the highest and best use of 48.3 acres on River Road in Columbus, Georgia. The land is situated in an exclusive country club community, known as Green Island Hills. Primary land uses considered were office, multi-family housing, senior housing, and retail. The goal was to formulate an investment and development strategy based on the property’s salient features and prevailing market conditions.
Various Land Holdings – Metro Atlanta – July, 1997 On behalf of the Carlos family, we have provided consulting services for two land holdings in metro Atlanta: a 49.2-acre site on Medlock Bridge Road in North Fulton County; and 2) a three-acre site in Buckhead.
Adaptive Reuse Study – Greensboro, North Carolina – May, 1997 We analyzed the merits of acquiring a 2.7 million square-foot distribution facility in Greensboro, North Carolina. The property was formally owned by Sears and occupies a prime 50-acre site north of downtown Greensboro. Adaptive reuse options, partial redevelopment, and how best to realize the property’s potential were among the issue examined.
Windward – Alpharetta, Georgia – January, 1997 We have served as a consultant for Terrabrook (formerly Mobil Land Development (GA) Corporation) for a variety of real estate matters. Most recently, we were asked to assist in the evaluation of an equity investment in a proposed condominium development.
Highest and Best Use Analysis – Savannah, Georgia – January, 1997 We were retained by a subsidiary of Atlanta Gas Light Company to prepare a highest and best use analysis of Trustees’ Garden, an historic city block in downtown Savannah. The purpose was to develop a conceptual development plan that preserved existing historic structures, but allowed for new construction. Potential land uses include office, hotel, retail, and residential.
Highest and Best Use Analysis – Atlanta, Georgia – December, 1996 We analyzed the highest and best use of a 6.8-acre estate, located on West Wesley Road inAtlanta’s Buckhead neighborhood. The purpose was to evaluate the property and market in order to formulate the optimal disposition strategy. Our research focused on infill residential communities, land sales, development economics, and market conditions. We were subsequently retained to assist the estate in a sealed bid offering of the property to selected developers and family members.
Medical Office Building Study – Atlanta, Georgia – November, 1996 We prepared a market study for a medical office building on the excess land at Interchange, an office project located adjacent to three major hospitals on the north side of Atlanta. The purpose was to assist in the development planning of the project by assessing potential demand, available rental rates and terms, and competitive market position.
Investment Strategy – Gwinnett County, Georgia – November, 1996 KOLL Investment Management, an advisor for the Teachers Retirement System of the State of Illinois, hired our firm to assist in formulating an investment strategy for Breckinridge Place. The property consists of seven buildings (251,083 square feet) and 98 acres of undeveloped land. Our methodology involved a thorough analysis of the property, development trends in the Gwinnett Place Mall area, land sales and availability, and market conditions in the office, office/service, hotel, and other market sectors.
Land Portfolio Study – Metropolitan Atlanta and Georgia – October, 1996 We prepared a detailed package of information for a portfolio of land, totaling 21 sites and nearly 2,000 acres. Relevant data were compiled for each site and market area. The purpose was to assess each site’s strengths and weaknesses, highest and best use, acceptable asking price, and disposition strategy.
Highest and Best Use Analysis – Conyers, Georgia – September, 1996 We evaluated the highest and best use of 741 acres located along Interstate 20 in Conyers,Georgia. The property had been purchased in 1982 by an Arab investor. Our goal was to evaluate the property and market in order to develop a plan and investment strategy. Potential land uses included retail, industrial, apartments, and single-family residential.
Disposition Counseling – Atlanta, Georgia – August, 1996 We were hired to handle the disposition of a 3.73-acre, multi-family residential site on Colonial Homes Drive, just west of Peachtree Street. A sale was consummated in August, 1996, to a partnership headed by Jay Clark, who developed a mid-rise condominium complex on the site.
Atlanta Financial Center – Atlanta, Georgia – July, 1996 We assisted ARES, a subsidiary of the Mutual Life Insurance Company of New York, in evaluating opportunities for the fourth building pad at Atlanta Financial Center, an office development in Buckhead. The site primarily consists of air rights above Georgia 400. Issues related to highest and best use, development timing, and overall project impact were examined.
Highest and Best Use Analysis – Atlanta, Georgia – May, 1996 We evaluated the highest and best use of an estate property, located on Northside Drive inAtlanta’s Buckhead Neighborhood. The purpose was to help establish a realistic asking price for the property based on an independent assessment of its development and marketing potential.
GSU North Fulton Campus – Atlanta, Georgia – April, 1996 Georgia State University retained our services to evaluate the best approach to achieve the University’s goal of relocating its North Metro Center to an expanded facility in north FultonCounty. The purpose was to provide an objective assessment of possible locations, economic feasibility, and how to secure necessary financial support. An arrangement was ultimately made in Brookside Office Park on land that was partially donated by the developer with the City of Alpharetta providing full funding via tax-exempt bonds.
Proposed Golf Course Community – Dawson County, Georgia – February, 1996 We analyzed the marketability of a proposed 537-acre golf course community in DawsonCounty, located approximately 50 miles north of downtown Atlanta. The land has a unique combination of frontage on both Georgia 400 and Lake Lanier. Our role was to assess its residential development potential and to provide input into project planning.
Westpark Plaza – Cobb County, Georgia – February, 1996 Westpark Plaza, a neighborhood shopping center located west of downtown Marietta, had lost its grocery store tenant. We were hired to help evaluate reuse options for this space and to analyze trade area trends.
Economic and Industrial Market Data – Ten Southeast Cities – December, 1995 We assisted a local industrial developer in exploring development opportunities in 10 Southeast cities: Birmingham, Chattanooga, Greenville, Jackson, Jacksonville, Memphis, Nashville, Orlando, Richmond, and Tampa. By comparing relevant economic and industrial market data, we were able to recommend those cities offering the best potential for development and investment.
Marketing Strategy – DeKalb County, Georgia – December, 1995 We developed a marketing strategy for a site (17.26 acres) situated adjacent to the MARTA Indian Creek transit station in south DeKalb County. The purpose was to establish a realistic asking price based on the property’s highest and best use. Relevant property and market data were compiled, and interviews were conducted with key developers and brokers.
Retail Trade Area Analysis – North Fulton County, Georgia – November, 1995 We evaluated the trade area for a proposed shopping center site in Johns Creek,an 1,800-acre mixed-use development started in 1985. The purpose was to assess demographic and development trends shaping the trade area, as well as to establish a reasonable basis for estimating current population.
Various Properties – Georgia, Alabama, and South Carolina – June-October, 1995 We have provided consulting services to Jamestown Management for various properties inAtlanta and other cities. The purpose was to assist in due diligence efforts regarding the acquisition of land. We furnished information on demographic and development trends, market data for various sectors of the real estate market, and land sales, among other research steps.
Four AT&T Properties – Atlanta, Georgia – June-October, 1995 AT&T retained our firm to provide consulting services for four properties, including two office buildings (1200 Peachtree Street and 40 Perimeter Center East) and excess land at two other facilities (6701 Roswell Road and 2000 Northeast Expressway). The purpose was to formulate an investment strategy based on a thorough knowledge of each property and an independent assessment of different approaches to enhance value.
Office Broker Survey – Atlanta, Georgia – September, 1995 We conducted a survey of 10 office brokers in Atlanta who specialize in tenant representation. The purpose was to solicit their feedback about who are the most qualified firms and individuals to represent office buildings from a leasing standpoint.
Medical Office Building Analysis – Alpharetta, Georgia – September, 1995 We evaluated the marketability of the proposed Phase II medical office building at NorthsideHospital’s Alpharetta complex. The purpose was to determine whether the market could support a second building, and to assist in planning the facility. Special emphasis was placed on understanding the marketing experience and development economics of the RidgeMedical Building (Phase I). We conducted a detailed survey of medical office buildings, a survey of 1,162 physicians on staff at the hospital, and other research steps to gauge the proposed building’s competitive market position.
Office Market Analysis – Atlanta, Georgia – June, 1995 We provided an independent analysis of supply-demand conditions shaping two of Atlanta’s office submarkets, situated along the Georgia 400 corridor: North Central and North Fulton. The studies were used to aid in evaluating and underwriting new loans.
Office Market Analysis – Atlanta, Georgia – April, 1995 We provided a thorough analysis of trends shaping Atlanta’s North Central office market. Our research included actual data on 60 recent office leases in Class A buildings, a telephone survey of 50 office tenants, and a detailed inventory of available sites.
Fairlie-Poplar – Atlanta, Georgia – March, 1995 We served as a consultant to the Fairlie-Poplar Implementation Task Force from July, 1992 to March, 1995. Our responsibilities included organizing the action committees, recruiting Task Force members, defining the organization’s goals and objectives, fund-raising, and acting as the coordinating body for promoting Fairlie-Poplar. In March, 1995, a full-time Revitalization Manager was hired to continue these efforts. The Task Force was formed by Mayor Maynard H. Jackson to implement the Fairlie-Poplar Revitalization Plan, which was prepared by our firm in March, 1991.
Developer Survey – DeKalb County, Georgia – January, 1995 We interviewed 19 active developers to learn their perceptions of DeKalb County and to solicit feedback on how to stimulate economic development in the county. A series of charts was also compiled to provide a backdrop to these interviews, including pertinent real estate, economic, and demographic data.
Old Turnpike Inn Golf Club – Asheville, North Carolina – January, 1995 We evaluated the feasibility of a daily fee golf course planned in Asheville, North Carolina. The property, located west of the city, was the former site of an historic inn. Extensive research was conducted to learn about supply-demand conditions in the local golf market. The economic viability of the proposed course was also analyzed.
North Fulton Office Market – Atlanta, Georgia – January, 1995 We assisted a local developer in exploring office development options in north FultonCounty. A review of demographic and development trends was provided, as well as an inventory of available sites and assessment of factors shaping office demand. Counsel was also given on preferred locations for office development
Imperial Hotel – Atlanta, Georgia – December, 1994 We analyzed the marketability of converting the historic Imperial Hotel into modern apartments for mixed-income residents. The Imperial Hotel is located in downtown Atlanta. Our study focused on factors and trends shaping downtown, supply-demand conditions in the downtown apartment market, and an assessment of the proposed project. A survey of downtown hotel and restaurant workers was also conducted to better gauge demand for the project.
Corporate Campus Facility – Grass Valley, California – November, 1994 We prepared a disposition strategy for a surplus corporate campus facility on behalf of a subsidiary of a Fortune 500 company. The strategy focused on three specific goals: 1) producing funds to help facilitate corporate consolidation; 2) optimizing the property’s value; and 3) responding to the community’s needs in a positive way. A comprehensive marketing package was also compiled as part of this assignment.
Shawnee Ridge – Gwinnett County, Georgia – September, 1994 We prepared a market analysis of Shawnee Ridge, a 587-acre industrial park. The purpose was to develop a strategic plan for the property, based on the project’s salient features, competitive market conditions, impact of planned infrastructure improvements, and prevailing development trends.
Monarch Tower – Atlanta, Georgia – August, 1994 A feasibility analysis of a 23-story 526,000-square foot office tower was prepared. We provided a thorough analysis of the property and market, as well as the underlying development economics, to determine whether construction of the building was supported by the market.
Legacy Towers – Atlanta, Georgia – July, 1994 We evaluated the feasibility of developing high-rise housing on a site in downtown Atlanta, adjacent to the proposed Centennial Olympic Park. Underlying demand for conventional apartments, as well as student housing, were analyzed. Another major component of the study was an evaluation of the development economics of high-rise housing.
Palisades – Atlanta, Georgia – July, 1994 We prepared an analysis of an existing office project located in the North Central office submarket. The purpose was to evaluate the property and market in order to formulate the optimal investment strategy, particularly with respect to the underutilized land. Office, apartments, and hotels were among the uses considered for this land.
33.2 Acres – Spartanburg County, South Carolina – July, 1994 An Atlanta family sought our advice on a 33.2-acre tract located in Spartanburg County,South Carolina. This land was once part of a large farm until construction of Interstate 26 separated it from the main estate. We evaluated the property’s highest and best use, and were subsequently retained to handle its disposition. The property was sold in December, 1995.
110.3 Acres – Hall County, Georgia – July, 1994 A north Georgia family decided to explore the possibility of selling some of its land holdings on Lake Lanier in Hall County, Georgia. The first step in this process was to evaluate marketability and pricing, as well as to compile pertinent site data and identify potential buyer groups. Phase II involved the actual disposition of 110.3 acres. Half of the property was sold in November, 1994, and the remaining half was sold in May, 1995.
Mockingbird Hills – Atlanta, Georgia – May, 1994 We were retained by a Dutch investor to prepare an analysis of a proposed residential subdivision, located in southwest Fulton County. The purpose of the study was to assess the property and market in order to provide valuable input during the project planning stage.
11.08 Acres – Atlanta, Georgia – April, 1994 We prepared a highest and best use analysis of an 11-acre site located in Midtown Atlanta. The property was originally planned for a major mixed-use development anchored by a fashion mall. Our goal was to help formulate the optimal disposition strategy.
Riverwood – Cobb County, Georgia – April, 1994 A joint venture of Anderson Properties and Regent Partners acquired 24.95 acres of remaining land in the Riverwood development, which is located near Cumberland Mall. We assisted in the development planning for this tract, which involved a thorough analysis of the office, hotel, retail, and apartment markets.
Bluegrass – Forsyth County, Georgia – April, 1994 The 513.73 undeveloped acres at Bluegrass were purchased by a joint venture of Anderson Properties and Regent Partners. We evaluated the highest and best use of this land in order to formulate the optimal marketing and development strategy. Primary uses considered were industrial, apartments, retail, single-family residential, and golf course.
Proposed Condominium Project – Atlanta, Georgia – March, 1994 We conducted a preliminary analysis for a proposed condominium project in Buckhead. The purpose was to assist in the development planning by examining the condominium market, type of product planned, anticipated unit pricing, and the site’s merits.
Market Profile – Gwinnett County and North Fulton County, Georgia – December, 1993 We developed market profile reports on two of Atlanta’s leading suburbs on behalf of the advertising agency for Mobil Land, which has large developments in each area. These written reports contained data on key demographic and development trends, economic trends, real estate availability and cost, labor market characteristics, quality of life, and infrastructure and taxes. The reports were used as a valuable marketing tool.
Banks Estate – Hall County, Georgia – December, 1993 The Banks family was faced with a request by the local power company for right-of-way to run a high-voltage transmission line across their property. Issues arose concerning the impact on residual land due to the perceived health hazards of electromagnetic fields. Extensive research was conducted to evaluate this danger and its implications for real estate values.
Industrial Property – Clayton County, Georgia – September, 1993 We were asked to evaluate a 33-acre industrial property located on South Perimeter Highwaynear Hartsfield Atlanta International Airport. This property is partially improved with several industrial buildings, but 14.95 acres remain undeveloped. The goal was to determine the optimal investment strategy and to offer recommendations on how to implement it.
Lindmont Property – Atlanta, Georgia – July, 1993 We evaluated the highest and best use of this 26-acre property that is currently improved with 304 apartment units. The purpose was to assist the owners in formulating a long-term investment strategy for this holding. Land use and market changes in the Piedmont/Lindbergh area, together with the age of the existing improvements, made it appropriate to re-evaluate the property.
Medical-Surgical Plaza – Decatur, Georgia – May, 1993 We were retained by a German investor who owned an office building near DeKalb Medical Center to help evaluate his investment alternatives. Several critical issues were addressed by gathering data on competitive buildings, the hospital, and nearby land sales. The building’s operations and future leasing prospects were also assessed.
Munford Estate – Alpharetta, Georgia – April, 1993 We were retained by Trust Company Bank, co-executor of this estate, to evaluate the highest and best use of a 107.5-acre tract in Alpharetta, Georgia. The purpose was to help formulate an investment strategy for this property considering such factors as the new North Point Mall, the planned extension of Eastside Drive, and real estate market conditions.
Westfork Business Park – Douglas County, Georgia – March, 1993 We were asked to evaluate the remaining land in this business park, which is improved with 1.4 million square feet of industrial space. Approximately 239.3 acres of useable land were still undeveloped, and there were major questions regarding land use, pricing, development timing, and marketing strategies. The goal was to assist in formulating an effective marketing and development plan.
Hobgood Estate – Tyrone, Georgia – February, 1993 We prepared a highest and best use analysis of 964.2 acres located in Tyrone, Georgia. This property is well situated in dynamic Fayette County, just north of Peachtree City. The property includes an active rock quarry. Our goal was to analyze the residential, retail, and industrial markets, as well as the property’s salient features, in order to develop an investment strategy.
Dunes West – Mount Pleasant, South Carolina – January, 1993 We were asked to address some specific issues related to this golf course community, which is located across the Cooper River from Charleston. This project has enjoyed a good marketing history, but the owner faced some major decisions which required additional input. We provided independent counsel about the project and market.
The Prado – Atlanta, Georgia – December, 1992 We were hired to assist in evaluating the potential acquisition of The Prado, a 211,457 square-foot office/retail project located in Sandy Springs. This development had been foreclosed upon in mid-1992 and was in a troubled state. Our responsibilities included playing an active role in negotiating the purchase price and formulating a preliminary marketing plan. The purchase was consummated at year-end 1992 on favorable terms.
The First Savings Bank – Greenville, South Carolina – October, 1992 We analyzed The First Savings Bank’s alternatives to meet its office space needs. The purpose was to determine the most cost effective approach, while also considering issues such as operating efficiency, convenience of employees and customers, and long-term growth trends shaping the Greenville area. The bank has two existing facilities: a headquarters building in downtown Greenville, and an operations center located along Interstate 385 east of downtown Greenville. We were subsequently retained to represent the bank in negotiating a new lease.
Brickton – Buford, Georgia – September, 1992 We prepared a marketing plan for the remaining industrial land in Brickton. The goal was to determine the most effective approach to stimulate industrial prospect activity. Our study methodology focused on primary research, including a telephone survey of 23 industries that have recently opened new facilities, an in-depth survey of 21 industrial parks, and interviews with industrial brokers, developers, and key economic development officials.
Georgia North – Adairsville, Georgia – August, 1992 We prepared a marketing plan for Georgia North, an industrial park located along Interstate 75 in Adairsville (Bartow County), Georgia. The purpose was to formulate the most effective disposition strategy based on a thorough evaluation of the property and market. Specific recommendations were made regarding land pricing, potential speculative development, target markets, appropriate marketing materials, and other key factors.
15.2 Acres – Fulton County, Georgia – July, 1992 We analyzed the highest and best use of a 15.2-acre site in Atlanta’s North Central area. The purpose was to evaluate the overall economic climate, competitive market conditions, and the property’s salient features in order to formulate the optimal investment strategy for this holding. The office, retail, hotel, and apartment markets were analyzed. Prevailing land prices and land availability were other major issues.
Downtown Office Building – Atlanta, Georgia – July, 1992 We prepared an analysis of the downtown office market and recent lease transactions. The owner of a major downtown office tower needed a clear understanding of competitive market conditions to incorporate into their long-range planning process.
Residential Community Survey – Metropolitan Atlanta – June, 1992 We conducted an in-depth survey of eight residential communities in metropolitan Atlanta, half of which are golf course communities. The communities range in size from 170 to 1,100 acres. The purpose was to examine the marketing history of these projects and to learn more about their builder programs.
Little Creek Property – Virginia Beach, Virginia – May, 1992 The Jonathan Corporation, a ship repair contractor based in Norfolk, Virginia, needed help analyzing the highest and best use of a surplus 38-acre industrial property located on the Chesapeake Bay in Virginia Beach. The property is improved with a 550-foot pier and a small fabrication facility. The challenge was to realistically assess potential uses in order to formulate an effective pricing and marketing strategy.
Dawson Creek Corporate Park – Portland, Oregon – May, 1992 The retirement trust fund of this Fortune 500 company developed a 301-acre business park geared toward high-technology companies. Despite a good location and superb infrastructure improvements, the park was not successful. We were retained to help formulate an investment and marketing strategy.
Office Leases – Atlanta, Georgia – May, 1992 AT&T leases a substantial amount of office space in Atlanta. We were asked to analyze competitive market conditions and typical lease terms for suburban office space. The purpose was to help the company determine the most cost effective way to meet future office space needs.
Brickton – Buford, Georgia – January, 1992 We were asked to evaluate the residential development potential of a portion of this 1,800-acre project in northwest Gwinnett County. There was particular interest in exploring the marketability of a golf course community. Our research included a survey of competitive residential communities, site analysis, interviews with key city officials, a survey of area golf courses, and extensive interviews with realtors, builders, and developers.
42 Acres – Norfolk, Virginia – November, 1991 We prepared a marketing plan for a commercial property located near Norfolk InternationalAirport. This was a follow-up assignment to an earlier study of the same property, in which we recommended its redevelopment from apartment to commercial use. Our scope of services included the following: 1) identification of target industries and prospective companies to purchase sites; 2) a pricing and phasing strategy based on office and industrial land prices and rents, as well as the availability of buildings and sites; and 3) a marketing program that included selecting a project name, signage, and promotional materials.
Central Green – Houston, Texas – November, 1991 We analyzed Central Green, a 457-acre business park located in north Harris County nearHouston Intercontinental Airport. The purpose was to provide an independent assessment of the property and market in order to formulate a marketing/development strategy. Our research focused on Houston’s economic outlook, industrial market conditions, the real estate investment climate, Central Green’s strengths and weaknesses, and the project’s competitive market position.
Charleston National Country Club – Charleston, South Carolina – October, 1991 We evaluated the development and marketing plan for a 465.6-acre golf course community located in Mount Pleasant, a suburb of Charleston. Our methodology included a thorough analysis of Charleston’s economy, Mount Pleasant, and the residential and golf course markets. Alternative development strategies were formulated, and specific recommendations were offered on how best to proceed with the project.
Evans Mill Place – Lithonia, Georgia – June, 1991 We were retained by a partnership that had purchased this 280-unit apartment complex in the mid-1980s. Changing market conditions and the need for capital improvements had raised questions about the project’s competitive position, as well as the ability to raise rents and sustain an acceptable occupancy level. We conducted a detailed market analysis, including an overview of major factors shaping the area, to render an opinion about future operating performance.
Various Office Buildings – Atlanta, Charlotte, and Washington, D.C. – February – June, 1991 We assisted in the development of a strategic plan for six office buildings that were acquired in the early and mid-1980s. The purpose was to provide a good understanding of current and anticipated market conditions, as well as a thorough review of the operating performance of these properties. This led to specific recommendations about pricing, product modifications, and promotional efforts.
D.O.T./Noble – Atlanta, Georgia – December, 1990 We were asked to render an opinion about the highest and best use of 5.8 acres that the Georgia Department of Transportation needed for the Georgia 400 right-of-way. The vacant property is located behind Lenox Square Mall. A dispute over the property’s value raised questions about its development potential.
Tom Moreland Interchange Area – Atlanta, Georgia – November, 1990 We conducted a detailed market analysis of a study area that encompasses the junction of Interstates 85/285, known as the Tom Moreland Interchange. This area is underdeveloped and in a state of gradual decline. The purpose was to realistically assess its development potential and to formulate short and long-range plans to help reverse the downward spiral.Mercer University’s 272 acres were an integral part of the study, and the university participated in underwriting some of the cost.
Office Market Analysis – Atlanta, Georgia – October, 1990 We prepared an analysis of office market conditions in the Cumberland/Galleria area. The purpose was to provide current data on supply and demand factors for a client who has a significant investment in the area. Study methods included a survey of competitive buildings, an inventory of recent leasing activity, a review of historical office absorption, and interviews with active brokers.
Sun Valley Property – Phoenix, Arizona – August, 1990 We prepared a market analysis for Sun Valley, a 48,000-acre land assemblage located in the western portion of Maricopa County, Arizona, approximately 35 miles from downtown Phoenix. The purpose was to formulate a development and marketing plan. Our methodology included an assessment of the Phoenix economy; an evaluation of development and demographic trends; an investigation of supply and demand conditions in the following real estate sectors: office, industrial, hotel/resort, retirement, retail; and an evaluation of special purpose uses, such as a regional airport, military installation, and theme park/movie studio. Particular emphasis was placed on large-scale master planned communities in Phoenix, as well as in other U.S. cities.
Stone Mountain Industrial Park – DeKalb County, Georgia – August, 1990 We analyzed the highest and best use of 375 acres of undeveloped land located in and aroundStone Mountain Industrial Park. The purpose was to assist in formulating an investment strategy for these land holdings. Our study methods included a thorough analysis of the market area; interviews with existing park tenants; an analysis of relevant market sectors, including industrial, retail, hotel, and office-service; and extensive interviews with knowledgeable brokers and developers.
Dearborn Tower – Chicago, Illinois – June, 1990 We prepared an update of office market conditions for Dearborn Tower, a proposed 1.5 million square foot office building in downtown Chicago. The purpose was to assess relevant changes in the Chicago economy and the downtown office market during a two-year period from our initial market analysis, dated May, 1988.
69.4 Acres – Gwinnett County, Georgia – May, 1990 We prepared a highest and best use analysis of a tract of land located on Peachtree Parkwayin the Peachtree Corners area of Gwinnett County. The purpose was to evaluate the property and market in order to formulate the optimal investment strategy. The analysis included an overview of the Peachtree Corners area; an evaluation of the site; an analysis of competitive conditions in the office, office/service, hotel, and apartment markets; and an examination of recent land sales and absorption, as well as potential development sites.
Rhodes Center South – Atlanta, Georgia – March, 1990 We analyzed the highest and best use of the former Rhodes Theatre and the commercial building previously occupied by Sam Flax. These properties were acquired as part of an assemblage with the property located at the junction of Peachtree and Spring streets in Midtown Atlanta. Since historic Rhodes Hall falls in the middle of the assemblage, the decision was made to investigate the reuse potential of these two buildings.
Burton Hills – Nashville, Tennessee – February, 1990 We prepared a marketing and development strategy for Burton Hills, a 192-acre mixed-use development in the Green Hills area of Nashville. The purpose was to evaluate the property and market in order to formulate the optimal approach to gradually divest this real estate holding. The analysis included a summary of the project’s marketing and development history; an analysis of competitive market conditions in the office and residential sectors; and an evaluation of unsold and undeveloped property at Burton Hills.